How to grow your business on Facebook

WANT TO KNOW ALL THE DIRTY LITTLE SECRETS OF YOUR FRIENDS?

Well, now you can… by growth hacking your Facebook friend list…

For this, to work you need both a Facebook and a Yahoo email account.

(Also make sure that you have the permission of all of your friends to extract their emails)

IMPORT YOUR FACEBOOK FRIENDS INTO YAHOO

If you don’t have a Yahoo email account, head over to their website and create one first.

Login into your account and navigate to your address book.

Click on “Actions”, then on “Import”.

On the next screen you’ll see the Facebook logo and to its right a button with the text “Import”.

Click it. Then link your Facebook account.

What’s happening next? Yahoo will start to import all of your friends and their email addresses. (Their email privacy setting has to be “Public” or “Friends” for this to work)

EXPORT ALL EMAIL ADDRESSES FROM YAHOO

Next, we are going to export those email.

Head over to the left side and click on the new “Facebook” contact list.

Click the little box to the left of “Actions” to select everybody.

Now head over to the right and click on “Email Contacts”

Click into the “To” field and expand it.

If you are on a Mac press:

“CMD + A”, then “CMD + C”. / On Windows press “CTRL + A”, then “CTRL + C”.

This will copy everything into your clipboard.

CLEAN UP YOUR EMAIL ADDRESSES

Now open a browser and navigate to regexr dot com

Paste everything into the “Text” field.

Next, paste the following code into the “Expression” field at the top.

<([^])>;

Scroll down to the “Tools” section and click on “List”

Now paste the following code right below:

$1n

And there you go, a cleaned up list of all email addresses.

Click on any email and select and copy everything.

CREATE A CUSTOM AUDIENCE IN FACEBOOK

Head over to your Facebook Ads account.

Now open up the “Audience” section.

Click on “Create Audience”, then “Custom Audience”, then “Customer File”, then the first entry at the top that mentions “Copy and Paste”.

Now switch to the “Copy and Paste” tab and paste the entire list that you just copied there.

Give your audience an easy to remember the name so you can recognize it later.

Now it’s time for a cup of tea.

Facebook will crunch your data and match all of your uploaded emails with existing records.

It can take anywhere between half an hour to a couple of hours till your new audience is ready, then a couple of hours more (up to a day) till your “audience insights” are ready.

OPEN YOUR NEW AUDIENCE IN AUDIENCE INSIGHTS

Audience Insights is one of the coolest Facebook features.

It will give you a very detailed profile of your demographic and interests distribution.

To access it, you have to head over to the “Audience Insights” section at the top left.

Then select “A Custom Audience”.

Your custom audience filter should be preselected. Start typing in the name of your newly created audience. (remember it can take up to a day till you have access to insights, so come back later if you cannot use your new audience yet).

Next, I recommend removing any pre-selected filters, such as country.

Now it’s time to dig deep.

First, you can take a look at your gender and age distribution and how your friend lists are deviating from Facebook averages.

Scroll down and learn all about the lifestyle, relationship status, education Levels, job titles / industries they work in, their interests, what pages they like, who lives where (country, state, city), what languages do they speak, how active they are on Facebook (likes, comments, shared something, clicked on ads, …), what devices they use, household income, home ownership, spending methods, spending offline and online, purchase behavior, vehicles, …

WHAT’S NEXT?

Now what you do with that information is up to you.

It really depends on who your friends are.

Someone who has a lot of creativity (and time) might create a new Facebook account, then join certain Facebook groups where many of his competitors’ customers meet, befriend them and then use that this list to either target them directly or to create a lookalike audience for Facebook ads.

Some other not so serious use cases might include:

Growing your social circle with like-minded friends by renting out a big venue, then promoting the event via Facebook ads to a lookalike audience of your friends.

Others might send out mass emails and invite every one of their friends to their next birthday party.

Or you could send out birthday or holiday wishes in bulk.

If your friends are the perfect audience for a certain product, you might run an ad campaign that targets just them, or any subset of them (for example promote a local event to all friends in a certain city).

Of course, you are not just limited to just your friends.

Custom audiences work even better for real customer lists.

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