Best LinkedIn Headline Formulas

Why your LinkedIn headline is so important

A good LinkedIn headline is one of your most powerful tools when it comes to personal branding on LinkedIn.

If you want to generate high-quality leads on LinkedIn, you are probably already aware how important it is to optimize your LinkedIn profile.

Together with your profile photo and name, a really good headline forms part of your first impression on LinkedIn and makes the difference between someone who visits your profile to learn more about you and someone who doesn’t.

If you add the right words to your headline, your profile will also show up in more LinkedIn searches for specific keywords.

To create a successful LinkedIn Sales Funnel you have to optimize your LinkedIn profile and your LinkedIn headline.

In this article, I am share 14 of the best LinkedIn headline formulas with specific examples that can be adjusted for your individual needs.

Before we get started, remember the golden rule:

Never copy someone else’s headline! Be creative and create your own headline!

LinkedIn Headline Facts

LinkedIn will pre-populate your headline with your current job title and your company name, but you can completely change its content with some some limitations in terms of maximum characters count.

  1. First name: 20 characters.
  2. Last name: 50 characters.
  3. LinkedIn headline: 120 characters.

Your LinkedIn Headline follows you around wherever you go.

LinkedIn Profile

Your LinkedIn headline appears right below your name at the top of your LinkedIn profile page.

When it comes to LinkedIn profile optimizations, the top part of your profile is most important.

Make sure that your header photo, profile photo, name and headline are in alignment and create a coherent professional impression to ensures that people want to connect with you.

LinkedIn Headline on Tim Queen's LinkedIn Profile

LinkedIn Articles

One of the best ways to find new customers on LinkedIn is by utilizing the LinkedIn publishing platform.

Every time you publish a new article, your LinkedIn connections receive a notification.

If your articles are of high-quality and contain valuable and useful information, many of your readers will engage with it by liking, commenting and sharing. Whenever this happens, their direct connection will receive notifications as well and your content will reach many more people outside of your direct network.

Each article contains a little snippet at the very top with your photo, name and headline. If you can make a great impression with your content and your author snippet, many people will decide to follow or connect with you.

List of your LinkedIn Articles

Each article header contains a special link that allows readers to explore more of your content.

When they click on your “… articles” link right below your headline, your article overview page will open. Here they will see your headline again, this time it’s located in the left sidebar.

LinkedIn Headline on Tim Queen's Articles overview page on LinkedIn

LinkedIn Content & Shares

Whenever you share a text post, photo post of video on LinkedIn, your headline will appear on top of each shares in other people’s newsfeed. This is another great way to be discovered and often makes a difference whether someone clicks on the “… see more” button or continues to skip your content.
LinkedIn Headline on Tim Queen's

LinkedIn Tagging

One of LinkedIn’s best features is the ability to tag other LinkedIn members in posts.

Not only will the pearson who got tagged receive a notification whenever someone engages with your post, but it’s also a great discovery to meet interesting people on LinkedIn.

When you move your mouse on top of someone’s name a little overlay will pop up that contains a mini-profile including photo, name and LinkedIn headline.

If you’re text is snappy and to the point, many people will click through to your profile to learn more about you! 🙂

LinkedIn Headline on a LinkedIn post where Tim Queen was tagged in

Top 14 LinkedIn headline formulas

To create a killer headline you can choose between 5 different building blocks.

Feel free to pick one that is a perfect fit or to combine different building blocks together.

1 Title headline

This works best with very prestigious titles such as President, CEO, Managing Director, Chief Marketing Officer, Sales Director and can be combined with the name of your company.


  1. CEO at LinkedIn
  2. Professor at Harvard Law School
  3. Prime Minister of Canada

2 Organizational or membership title

If you are a member of a prestigious organization you can chose to highlight the name of your organization or panel instead of your personal title.


  1. General Assembly of the United Nations

3 Certified title headline

You can also highlight your expertise with a descriptive title in your LinkedIn headline.

This can be a certified title such as:

  1. Six Sigma Black Belt
  2. Certified Public Accountant
  3. Tax Accountant CPA


4 Create your own title headline

Or you can create an infinite number of effective LinkedIn titles by combining the following three building blocks: amplifier + expertise + title.

Examples for amplifiers:

  1. Best …
  2. Top …
  3. #1 …
  4. Number 1 …
  5. Top 10 …
  6. Top 1% …
  7. Master …
  8. Best selling …
  9. Best performing …

Examples for field of expertise:

  1. Author
  2. Sales
  3. Marketing
  4. Leadership
  5. Management

Examples for titles:

  1. Expert
  2. Speaker
  3. Trainer
  4. Consultant
  5. Author
  6. Hacker
  7. Entrepreneur
  8. Startup founder
  9. Lawyer
  10. Accountant

5 Tangible benefits of working with me headline

Successful LinkedIn headlines often communicate specific tangible benefits of working with you. You can talk about this by highlighting specific abilities and skills that have a clear benefit to potential customers, or name a specific benefit that you can achieve as a result of your work.

The most powerful tangible benefits headline formula is a combination of desirable benefits minus a typical pain.


  1. I can help you to do … without … (pain)
  2. I help … to do …
  3. I do …
  4. I do … without …
  5. I take care of …
  6. Helping … to …

6 Product & services headline

If your product or service speaks for itself, name it in your headline. I recommend to highlight your unique value proposition for maximum impact.


  1. First self-cleaning kitchen
  2. Unbreakable phone screens


7 Achievement headline

If you have achieved something amazing in your life put it into your LinkedIn profile headline.


  1. Author of the #1 New York Times bestseller …
  2. Founder of …

8 Question headline

A quick way to get people to contact you is to ask a question that reminds potential customers of a pain in their business in combination with a teaser for the solution.

  1. Need talent?
  2. Looking for …?
  3. Need to change your career?
  4. Facing …?
  5. Can’t …?
  6. Want to …?

9 Contact me headline

This one is one of my favorites. It makes it very clear what you want to be contacted about by other people. It also makes as an excellent icebreaker for initial messages.

  1. Talk to me if you want …
  2. Contact me about …
  3. Speak to me about …
  4. Connect with me …
  5. Follow me …
  6. Send me an InMail if …
  7. Get in touch if …

10 Lead magnet headline

If you want to build an email list on LinkedIn, one of the best ways to get started is by creating an amazing lead magnet.

One way to do this is by linking to your lead magnet within your LinkedIn article.

Another way to achieve the same is by talking about your lead magnet in your headline.


  1. Download my LinkedIn headline formula cheat sheet. Link in the description.
  2. Download “…”


11 Emoji headline

Some people swear that they get good results with this approach. The idea is to stand out from others by adding colorful emojis to your headline.

I personally don’t recommend this approach to most people because it can easily create the wrong impression if done excessively.

If you want to give it a try to be unobtrusive. Your title should stand out, and any emojis should only amplying


  1. Growth Hacker 🚀
  2. Travel Agent ✈️🏝
  3. Basketball Trainer 🏀
  4. 🧘‍♂️Yoga Teacher 🧘‍♀️

12 Personality conversation starter headlines

Add a random fact about yourself to the end of your headline to make it easier for people to start a conversation.

  1. Cat/dog lover
  2. Coffee enthusiast
  3. I once ate a 40″ pizza all by myself

13 Last Name headline

Slightly better than the emoji approach is to add a descriptive title at the end of your last name field. You can add up to 40 characters into your last name field. This works best for very short titles and should only be used sparingly, if at all. One of the benefits is, that it allows you save characters in your headline, that can be filled with additional text.

14 Stacking headlines

Most people don’t fit into just one box. The same is true for titles.

Sometimes one title just isn’t enough. In this case, you can use the following technique to give your LinkedIn headline more plasticity and depth. To save space use simple dividers to list your titles in a row.

  1. ,
  2. |



Creating cool LinkedIn headline can feel overwhelming at first. What will give you peace of mind is the fact that nothing is cast in stone. You can literally change your headline an infinite number of time. 🙂

Here is what I recommend:

  1. Select 2-3 of my LinkedIn headline formulas that stick out to you
  2. Experiment and adjust each of them to your personal needs
  3. Test if they work best by themselves or in combination with other formulas
  4. Update your LinkedIn headline
  5. Do something else and let your subconscious think about your headline
  6. If you have an amazing new idea, come back and update your headline until you’re happy! 🙂

If you enjoyed this article, please share it with friends and professional network on LinkedIn, Facebook and Twitter and make sure that you follow me on social media to receive updates whenever I publish a new piece of content.

Don’t forget to bookmark this page so you can access it in the future if you’re looking for more inspiration, or better yet, download a copy of my 14 LinkedIn headline formulas for future reference.

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